A floral fruity fragrance, structured around Sì key markers.
Sì Passione reiterates the keynote signature of Sì

- blackcurrant Jungle Essence™ nectar, combined with a sparkling, joyful pear.

The new Sì Passione fragrance combines intense vanilla with the blooms of rose, heliotrope and jasmine to create a sensual, fruity floral scent, reflective of the simultaneous delicacy and strength of femininity.

At the very heart of Sì Passione is cedarwood and the modern ambery-woody Orcanox™, giving a maturity and character, mirroring a boldness of emotion, evoking true passion. 
 

Sì Passione unleashes the passion of the Sì woman - empowered, feminine, and free. An intense, uncompromising scent for a confident woman

willing to make extreme choices -  a woman who dares to say yes.

A powerful reinvention  of this signature Armani fragrance,

In Giorgio Armani’s own words, “an irresistible combination of grace, strength and independence of spirit". 

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The colour red is emblematic of Sì Passione’s attitude and essence.

“Red as a sign of vitality, red as a signal of passion. Red to wish you good and punitiveness” says Giorgio Armani.

Red is also the colour of passion and of love - passion

that makes your heart beat faster. 

A new emotion, a new femininity, a new personality. A new passion.