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RED HIBISCUS

JO MALONE LONDON

ESTEE LAUDER

2021

A vivid flower on an island paradise.

The red hibiscus is known for its enchanting petals and can be found in the heart of a tropical forest. With a touch of Jasmine Sambac and the warmth of vanilla, this intense solar floral draws you in with smoothness and sensuality.

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Head deep into the tropical forest of the Hawaiian Islands to find its secrets, hidden like treasures amidst the rich greenery. Legend has it that Kaua’i’s Nounou Mountain is actually a giant, who became soporific after overeating. He lay down on his side, fell asleep and is yet to wake. As the sun breaks through the verdant canopy of these mountainous slopes and the sound of tropical birds fills the air, a bright red flower soaks up the heat. Red hibiscus is the furtive cousin of yellow hibiscus. A shyer, rarer creature, who prefers an existence tucked away from prying eyes and curious hands. Like a tiny, flickering flame, red hibiscus blazes through the undergrowth, fanning out its scarlet petals in the tropical light. Long used in Ayurvedic medicine to cool the body during the heat of summer, red hibiscus is also believed to make hair flourish. Believed to be rich in antioxidants and vitamin C, it is also used to make a vividly coloured tea,

served hot or cold. Pretty as well as medicinal. 

Mandarine EO, Red Hibiscus Accord
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Sambac Jasmine Absolute, Ylang EO

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Vanilla Pure Jungle Essence™, Benzoin Resinoid, Patchouli EO

Created by Mathilde Bijaoui

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