

FREE COCO
BORN TO STAND OUT
2025
Think of that split-secnd when you drop your guard, laugh louder, and feel utterly alive. This is Free Coco.
This exclusive collaboration between Born To Stand Out and Selfridges was born from a shared vision, to empower individuals to stand out as they are.
​
Free Coco is inspired by the thrill of breaking free, the moment you let go of inhibitions and fully embrace who you are. Both Born To Stand Out's rebellious creativity and selfridges' passion for inclusivity come together in this scent, honoring the freedom to be different.
Free Coco opens with a shock of icy pear granita, splashed with cool coconut water for an instant, muth-watering chill. It's crisp, col, and liberating, instantly refreshing your senses. Seconds later, a creamy coconut-macadamia swirl melts into the skin. Rich buttery, and deliciously wicked, creating a heart that is rich, decadent, and just a littler indecent. Finally, the scent deepens into a slow, sensual burn of vanilla. A trio of exotic vanilla reveals warmth and sweetness, wrapped in the magnetic heat of orcanox for a lasting, animalic touch. Cool Bite
Pear Granita, Coconut Water
Coconut, Macadamia Nuts
Vanilla Trio: Absolute, Pure Jungle Essence™ & Infusion Orcanox™
Created by Jérôme Di Marino








